Hey friend,
If you are looking at starting your newsletter on Substack this year, I’m here to help.
I migrated SaaS Splash Bulletin from Kit to Substack this year, and in six months, I reached 520+ followers.
And while 520 might not be a huge number, those six months taught me quite a bit about how Substack actually works. Because moving to Substack isn’t only about choosing a different tool to send your emails. With Substack:
You can use it as your newsletter platform.
You can build a publication around it.
You can turn it into a home for your writing.
And increasingly, you can use the Substack network itself to get your work in front of people who didn’t already know you. So this isn’t going to be a tutorial on where to click to open your Substack account. You can figure that out in five minutes.
Instead, I want to cover the things I wish more “How to start a Substack” guides talked about:
→ Why I think Substack is worth considering
→ How to set it up as more than a newsletter
→ What your homepage, About page, and navigation should actually do
→ How to migrate an existing newsletter without starting over
→ How I would think about your old content
→ How to make your Substack discoverable outside Substack
→ And how to actually grow once you start publishing.
Let’s get into it. 👇
Onwards and upwards,
Sreyashi 🌻
If you want this applied to your own site, that’s what my 1:1 calls are for. I’ll go through your data before we talk, and we’ll work out which layer is actually broken rather than starting from scratch.