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What content do B2B software buyers actually seek out before contacting a vendor?
I analyzed real software-buying discussions and compared my findings with B2B buyer research. Here's what I learned.
Oct 10
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SaaS Splash Bulletin
5
Most Popular
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This BOFU article was well written. It still went to zero traffic.
Jun 27
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SaaS Splash Bulletin
10
I'm moving from content marketing to growth. Here's how I'm actually preparing for it
Jul 11
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SaaS Splash Bulletin
10
Mini-ebook: Content Strategy in the AI Era
Aug 15
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SaaS Splash Bulletin
8
Content marketing in ABM, and why it's more your job than you think
Apr 18
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SaaS Splash Bulletin
9
Recent posts
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Mini-ebook: The Practical Guide to Starting & Growing on Substack
How to set up your publication, make it your content home, migrate an existing audience and actually grow it
Oct 3
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SaaS Splash Bulletin
3
LinkedIn or Substack: where should you start your newsletter? And why?
A practical comparison of reach, audience ownership, thought leadership and AI visibility to help you choose based on what you want your newsletter to…
Sep 26
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SaaS Splash Bulletin
4
2
How to reverse-engineer your favorite creators’ content strategy in 7 steps
Practical tips to reverse-engineer the creators you admire without copying their content.
Sep 12
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SaaS Splash Bulletin
4
1
SaaS Splash Bulletin
SaaS Splash Bulletin helps you build, run, and scale a sustainable, 100% organic content engine by combining AI and human inputs in the right mix.
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