What content do B2B software buyers actually seek out before contacting a vendor?

I analyzed real software-buying discussions and compared my findings with B2B buyer research. Here's what I learned.

Oct 10 • SaaS Splash Bulletin

5

Mini-ebook: The Practical Guide to Starting & Growing on Substack

How to set up your publication, make it your content home, migrate an existing audience and actually grow it

Oct 3 • SaaS Splash Bulletin

3

September 2026

LinkedIn or Substack: where should you start your newsletter? And why?

A practical comparison of reach, audience ownership, thought leadership and AI visibility to help you choose based on what you want your newsletter to…

Sep 26 • SaaS Splash Bulletin

4

2

How to reverse-engineer your favorite creators’ content strategy in 7 steps

Practical tips to reverse-engineer the creators you admire without copying their content.

Sep 12 • SaaS Splash Bulletin

4

1

3 writing jobs that will survive the AI storm (and what skills you will need to excel in them)

Reddit, newsletters, and personal branding, and why I think human writers still have an edge.

Sep 5 • SaaS Splash Bulletin

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2

August 2026

Beyond the State of report: 3 ways to present original survey data (with examples)

Same data, three different presentations. Three real examples from my swipe file.

Aug 29 • SaaS Splash Bulletin

2

1

Mini-ebook: Content Strategy in the AI Era

The full workflow, from ICP to AI citations

Aug 15 • SaaS Splash Bulletin

8

Things that make a content marketing portfolio unique in the AI era

What actually stands out now, and what you can delete without losing anything.

Aug 8 • SaaS Splash Bulletin

5

1

How I use Claude in a small marketing team, without losing my voice

Skills, agents, projects, connectors. How I use each in a small team.

Aug 1 • SaaS Splash Bulletin

4

July 2026

Five questions (and answers) I keep getting on 1:1 calls

The five questions that come up on almost every call. Here's what I actually tell people.

Jul 25 • SaaS Splash Bulletin

7

7 content formats, rated for AI search.

I rated seven formats on how they hold up in AI search. Two surprised me.

Jul 18 • SaaS Splash Bulletin

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I'm moving from content marketing to growth. Here's how I'm actually preparing for it

A heart to heart on the shift from channel thinking to brand thinking, and what month one actually looks like.

Jul 11 • SaaS Splash Bulletin

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